Ulfhednar® is a family-owned company based in Norway—designed, tested, and trusted in one of the harshest environments on Earth. Steeped in a strong tradition of hunting, shooting sports, and outdoor survival, our gear is engineered for professionals who demand unwavering performance in all conditions.
We develop high-performance equipment, apparel, and weapons components for military, law enforcement, long-range shooters, hunters, and competitive marksmen. From Arctic cold to desert heat, every Ulfhednar product is built with premium materials and held to strict standards—because failure is never an option in the field.
Trusted by those who refuse to compromise, Ulfhednar® is more than a brand—it’s a commitment to reliability, wherever the mission takes you.
Ulfhednar was introduced to the U.S. market in 2017 when Donald Wright, Founder of Objective One, met Ulfhednar's founder at the IWA show in Nuremberg, Germany. What began as a conversation between two industry professionals quickly became a lasting friendship and business partnership built on shared values: uncompromising quality, real-world performance, and a commitment to those who demand the best.
Today, Objective One is the sole authorized importer and distributor of Ulfhednar products in the United States.
Objective One is a Service-Disabled Veteran-Owned Business founded by retired U.S. Navy veteran Donald Wright, who brings more than 20 years of experience in the shooting, tactical, and outdoor industries. Objective One's mission is clear: help exceptional brands navigate and succeed in both commercial and military markets—ensuring that professionals, competitors, and enthusiasts across America have access to the world's finest gear.
Through this partnership, Ulfhednar's Norwegian-engineered equipment is now trusted by precision shooters, hunters, military units, and law enforcement professionals throughout the United States.
"The long-range community is one of the fastest growing branches of our sport. The emergence of long-range shooting sports in recent years makes it increasingly clear that this sport appeals to many of us.
We have always had a solid leg planted in the shooting sport(s). As an active sports shooter for more than 3 decades, I have seen that the practice of the sport gives a great advantage in the further development of our products. A development that also benefits hunters and professional users."
Kurt Eirik Bekkevold ~ Founder
"The Ulfhednar’s (pronounced Ulf-heth-nar) were a group of Viking warriors. They wore wolf skin, and their own skin was black-died. Like the Berserkers, they performed chants and rituals prior to battle to get in a 'Berserker Rage.' Through adrenaline, they became much stronger and faster, became immune to pain, and bled less."
- Snorre Sturlason "Ynglinga Saga"
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